Brittany Wright
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Logo Development

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Logo Development Gallery 

Directions: Erase when complete.
1. Place your cursor in the location you want the image to appear.
2. Select INSERT-PICTURE- FROM FILE to insert the image.
3. Select the images so that it is highlighted. 
      (Notice the picture toolbar appears when you do this)
4. Press the "Auto Thumbnail" button on the picture toolbar.

Questions

1.      Who is the anticipated audience?

The anticipated audience would ran anywhere from young teens to older teens, both male and female of all race, who enjoy rock and roll.

2.      Is the logo for a business, product, service or organization?  
Describe in detail what kind of business the logo is for.  
How large is the company?    
Where are you located? etc...

The logo will be used for a 10 year old Radio station, KJAM, that specializes in rock and roll music. The company is an average starting size but after ten years, the growth and expansion have not increased so the company wishes to expand it's boundaries from 3 cities to many more. They are located in the heart of LA but hoping to expand borders and radio signal.

3.      Could this logo become outdated?  Explain how this might happen.

As long as music is involved in the company, the logo should not go outdated.

4.      Where will the logo be used?  The more ideas the better ! ! ! 

KJAM is hoping to sell many items like T-shirts, hats, jackets, mugs, neckbands, wristbands, etc. at the station as well as use the logo on promotional bumper stickers and pins that they will be giving away. If progress is made, they hope of using it in ads on television, newspapers, magazines, and a website that they hope to have designed.

5.      What positive qualities will the logo represent? The closer your final logo depicts the positive qualities stated in this answer the higher your grade will be.

The logo will represent an attention grabber for the public with high contrast and legibility while still showing the representation of music and rock in the design.

Thumbnail Sketches

Descriptive Symbolic Typographic Combined
descriptive.jpg (35617 bytes) symbolic.jpg (26941 bytes) typographic.jpg (43913 bytes) combined.jpg (52142 bytes)

Comprehensive Drawings

comp_kjam01.jpg (33832 bytes) comp_kjam02.jpg (38145 bytes)

Final Drawings

kjam_logo.jpg (42785 bytes)

Written explanation of how the Logo Design Conveys the positive qualities listed in question #5.

Rock and music is represented by the guitar in the background. The text is easy to read and large so it grabs the attention of the reader in an interesting way.

Business Forms

Letterhead, 
Business Card, Envelope

buscard_letterhead_env.jpg (36057 bytes)

Newsletter

kjam_newsletter.jpg (74266 bytes)
Billboard

billboard.jpg (68578 bytes)

 

 


Course Objectives:
2. Given lectures and hand-outs students will demonstrate an understanding of the design frameworks by implementing it’s procedure in a design problem solution.
GA-2; KHSD-2; VPA-5, 11, 12, 13;  E- 5; ES-3, 5.

3. Students will demonstrate the understanding of the function of desktop publishing software by producing a variety of publications.
GA-2,3; KHSD-9;   VPA-   5,12; E- 3; ES- 4.

6. Students will learn the history and development of type styles and common terms used today to describe them.
GA-2; VPA-4; E- 4; ES- 1, 3.

9. Students will be able to perform basic layout and design.
GA-3; VPA-16, 17, 18, 19, 20; E- 5; ES- 3.

15. Students will learn the basic three logo types and their characteristics.
VPA- 3, 6, 8, 10, 14, 16, 20; E- 4; ES- 2,4.

Standards
State of California Model Curriculum Standards- Visual and Performance Arts

Stockdale ESLERS

ROC ELSERS

Graphic Arts Performance Standards

Kern High School District Standards for Industrial Technology